Business Growth Expert
My entrepreneurial journey has been built on creating, scaling and exiting multiple businesses, most notably founding and growing Digital Ethos into a multi-award-winning agency, culminating in a multimillion-pound sale in late 2022. That experience now underpins how I invest and operate today, through Unusual Group, Tobin Capital and Succeed.
Exit Specialist
Through Unusual Group I acquire minority stakes in marketing and creative agencies and the technology companies serving them. Through Tobin Capital I invest in future-focused ventures across female-led brands, space, deep tech and biotech. And through Succeed, an M&A brokerage, I help founders navigate the sale of their own businesses. Three different vehicles, one throughline: building things that outlast any single exit.
Marketing Pioneer
I built Digital Ethos with a distinctively personal approach, growing it to over 80 experts across the UK, Germany and Canada before its multimillion-pound exit, and won Great British Entrepreneur of the Year 2020 in the process. That track record now shapes how I invest and how I write.
Passionate Investor
My investment portfolio reflects a commitment to groundbreaking ideas and positive change, with stakes in SpaceX, THIS and Freetrade, and support for companies like Psykhe AI, Plumb and Earthly.org. As a Virgin StartUp Mentor, in the programme established by Sir Richard Branson, I share what I've learned with the next generation of founders.
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