Hello all,
Today, I turn 40.
And I’m not big on birthday posts, but this one felt right.​
Because if I could go back and give my 20-year-old self a cheat sheet for success, wealth, and freedom… these would be the lessons on it.
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Some came easy.
Most came through the hard way.
But each one has shaped how I build, lead, invest, and live today.
✔️ Time is your most valuable currency. Spend it wisely.
✔️ Discipline wins when motivation fades.
✔️ Health is non-negotiable. Prioritise it.
✔️ You don’t rise to your goals. You fall to your systems.
✔️ Protect your energy like your equity.
✔️ The people you love should never get your leftovers.
✔️ Success without peace is failure in disguise.
✔️ Reflection isn’t a luxury. It’s a strategy.
✔️ The dream is building something that works without you.
✔️ Build a life you don’t need a holiday from.
✔️ Cash flow is king. Everything else is noise.
✔️ Boring businesses build real wealth. Don't chase shiny things.
✔️ The goal isn’t to be busy. It’s to be free.
✔️ Your calendar reflects your values. Guard it.
✔️ Simple scales. Complex fails.
✔️ Most people overcomplicate the game. Keep it dumb simple.
✔️ If the model doesn’t print money while you sleep, rethink it.
✔️ Hire slow, fire fast, and trust your gut.
✔️ There’s no freedom without systems. Build SOPs early.
✔️ Don’t build a job. Build an asset.
✔️ Lead with purpose, not ego.
✔️ Build people, not just businesses.
✔️ Gratitude compounds. Use it daily.
✔️ Mentorship is a shortcut. Find your people.
✔️ Leadership is a ripple effect. How you lead affects how others live.
✔️ Listen more. Talk less. Act fast.
✔️ Your team mirrors your energy. Set the tone.
✔️ Feedback is a gift, especially when it stings.
✔️ Great leaders create leaders, not followers.
✔️ Make the hard decisions. That’s the job.
✔️ You don’t need to reinvent the wheel. Just spin it better.
✔️ Buy cash flow. Then buy your time back.
✔️ A 3x EBITDA business can change your life.
✔️ Legacy > Lifestyle. Think long game.
✔️ Get good at evaluating risk, then take calculated ones.
✔️ The real flex is freedom. Not Ferraris.
✔️ You can’t save your way to wealth. You have to build.
✔️ Your network is your net worth, invest in both.
✔️ Wealth loves simplicity. Avoid overleveraging.
✔️ Success is quiet. Learn to be OK with that.
At 40, I’m more focused than ever on time freedom, impact over ego, and ownership over optics.
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The version of success I chased at 20 isn’t the one I live today.
Whether you’re 25, 40 or 60, here’s the truth:
It’s not too late. It’s not too early. It’s just your time to move.
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If you want a shortcut, take these lessons and run with them.
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Tried launching a modelling agency. It flopped. But it sparked everything.
​💡 Lesson: Every failure is fuel.
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First profitable business in events. Built and exited.
​🪜 Lesson: The only way is forward.
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Exited a direct sales business.
​🧠Lesson: Nothing teaches you faster than selling face-to-face.
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Scaled and sold a digital agency.
​🧱 Lesson: Stack skills. Stack wins.
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Exited Digital Ethos in a multi-million-pound deal.
​💥 Lesson: Build teams. Build value.
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Moved to Portugal for more time, more space, more vision.
​🌅 Lesson: Build a life that works for you.
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Great British Entrepreneur of the Year
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The Times Top 50 Most Ambitious Business Leaders
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Finalist: International Entrepreneur of the Year (Lloyds)
…and more.
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As a thank you for being part of this journey, I’m giving you access to my Success Resource Hub, a private list of my most used frameworks, books, and tools.
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Thank you for being part of this journey.
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This newsletter started as a way to share what I’ve learnt and it’s become a community I’m proud to build.​
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Here’s to the next chapter. One of freedom, focus, and building a life we don’t need a vacation from!
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To your unstoppable success,
Writer, The Success Method
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