Hello
The brutal truth about building wealth..
You need a boring business (or two) that pays you while you sleep.
While everyone else is burning cash, the real wealth transfer is happening quietly in professional service businesses, local blue-collar companies, and HVAC businesses that actually make money.
This week’s newsletter is your tactical playbook for wealth the boring way. I dive into the proven, overlooked, boring (but wildly profitable) businesses you can start or buy today to build sustainable, cash-flowing freedom.
Let's get started.
Most people are so obsessed with looking successful, they never stop to ask what actually builds wealth. I’ve been there. Chasing ideas, overcomplicating the game, thinking the answer was something flashy or “innovative.”
But the real wins? They’re quiet. They’re consistent.
And they’re sitting in the kinds of businesses no one brags about at dinner parties.
Think laundromats, mobile car washes, pest control, storage units. These aren't sexy but they’re profitable, predictable, and built to last. While others are stuck in the noise, smart business-minded individuals are buying time and freedom with simple, cash-flowing models that solve real-world problems.
I didn’t learn this in a book. I learnt by watching everyday entrepreneurs out-earn the hype machines, quietly, confidently, and with complete control over their lives.
Boring is bankable. Here’s why these businesses crush it:
These aren’t experiments. They’ve survived recessions and Google algorithm updates.
Recurring clients. Seasonal spikes. No surprises.
Because nobody’s pitching “pest control” on TechCrunch.
Buy for 3x EBITDA, clean up operations, exit at 6x.
Before starting or buying, run the deal through this framework:
✔️Are there multiple income streams?
✔️Is revenue recurring or transactional?
✔️How stable is demand across seasons or economic shifts?
✔️What systems are in place (or missing)?
✔️Is the business tech-enabled or stuck in the '90s?
✔️Is it location-dependent or remotely operable?
✔️Are margins healthy?
✔️What’s the working capital cycle like?
✔️Are expenses bloated or optimised?
✔️Is there a moat (brand, service quality, contracts)?
✔️How risky is the niche or region?
✔️What’s the upside potential and the exit plan?
If the business ticks all four boxes, you may be sitting on a quiet goldmine.
The key isn’t to build a unicorn.
It’s to buy or build a business that spits cash.
Then systemise it.
Then either scale it or exit clean.
Let’s say you acquire a small digital marketing agency doing £35,000/month in revenue.
Here’s how it plays out:
Monthly Revenue: £35,000
Operating Expenses (staff, tools, rent, software, misc.): £25,000
Monthly Net Profit: £10,000
Annual Profit: £120,000
You bought the agency for 3x EBITDA, around £360,000.
Now, here’s what smart operators do next:
💡 Productise your services: Bundle and price clearly = less scope creep,
higher efficiency
📈 Fire unprofitable clients: 20% of clients drain 80% of your time
🧩 Implement SOPs: Smoother onboarding, faster delivery, less founder
reliance
🌍 Leverage offshore/nearshore talent: cut delivery costs without hurting
quality
🛠️ Consolidate tools: reduce SaaS bloat = higher margin
New Monthly Net Profit after 6–12 months of optimising?
New Monthly Net Profit: £14,000–£16,000
Annual Profit: £168,000–£192,000
After optimising and building systems, you position the agency for exit at a 5x EBITDA multiple.
Let’s say you’re now doing £180,000/year profit.
Exit Valuation: £900,000
Original Investment: £360,000
Net Gain (excl. the £10k–16k/month cash flow during ownership): £540,000
🔁 Over 100% return in under 3 years
💸 + £360k–£500k in profit during ownership
📈 Plus exit upside if you sell smart
This is how “boring” service businesses build wealth:
Clean ops. Better clients. Smart exits.
This is your free cheat sheet. A manual for wealth without the noise. Inside, you’ll find ideas like:
✔️ATM Routes
✔️Mobile Dent Repair
✔️Window Cleaning
✔️Senior Home Care
✔️SaaS for Niche Markets
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This isn’t just a book, it’s a business philosophy.
Codie breaks down how everyday people are building extraordinary wealth by acquiring cash-flowing small businesses that others overlook. No tech trends. No flashy brands. Just boring businesses that print money and buy freedom.
You don’t need to be a genius to get rich. You need cash flow, systems, and the guts to buy boring.
If this newsletter lit a fire in you, Main Street Millionaire is your next move. It’s the real-world playbook for owning assets that pay you, while others stay trapped in the rat race.
Pair it with the “50 Boring Businesses” guide, and you’ve got everything you need to make your first (or next) move.
You don’t need to reinvent the wheel. You just need to find one that’s already turning and spin it faster.
Forget flashy. Go boring. Buy simple. Scale smart. Repeat.
To your unstoppable success,
Writer, The Success Method
P.S. What boring business are you thinking of starting or investing in? I read every reply, let me know!
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