Hello
We glorify hustle. Strategy. Talent. Even luck.
But the real edge?
It’s not visible on paper.
It’s how you lead yourself when things fall apart.
93% of founders show signs of strain on their mental health.
The pressure is real and often invisible, which is why the ability to regulate your internal state isn’t optional. It’s what keeps you clear and focused when everything around you feels chaotic.
What I’ve learned after watching multiple founders rise and stall:
If you can’t regulate your internal state when things get uncertain, stressful, or chaotic, you’ll sabotage your best opportunities.
You’ll pull back just when you need to lean in.
You’ll avoid hard conversations.
You’ll default to comfort instead of clarity.
And it won’t be because you weren’t capable.
It’ll be because you weren’t steady enough to move through it.
What makes someone unstoppable isn’t their IQ, their funding, or their network.
It’s how they lead themselves, especially when things are on fire.
We all face stress. We all feel fear. We all come up against resistance.
The difference?
Most people react:
High performers do something else:
This isn’t just a mindset. It’s an emotional skill.
It’s self-leadership. It’s training your nervous system to stay grounded so you don’t get hijacked by fear, urgency, or pressure.
It’s the invisible edge that shapes every visible outcome.
Your state is constantly influenced by:
💭Your thoughts and emotions: The internal stories you tell yourself.
🚶🏼♂️Your body: Sleep, movement, hydration, and nutrition impact your capacity.
🌳Your environment: Your space, pace, and the people around you.
🕝Your past: Unprocessed experiences shape how you respond now.
📊Your stress levels: When stress builds without release, reactivity replaces resilience.
You don’t need to control all of it.
But the more aware you are, the more power you have to respond, rather than react.
They protect their mental clarity like it’s their top asset.
They build in space before the breakdown, not after burnout.
They slow the moment.
Between stimulus and response, they insert a pause. That’s where their power is.
They don’t default to fight, flight, or freeze.
Instead of reacting out of urgency, they create space to choose a better response. That pause? It’s where clarity beats chaos, where leaders think, choose, and lead.
They don’t believe everything they think.
They separate emotion from identity.
“I’m having the thought that I’m not good enough” is very different from “I’m not good enough.”
They work from identity, not urgency.
Instead of asking, “What do I feel like doing?” they ask, “What would the future version of me do right now?”
They regulate, then respond.
Whether it’s breathwork, movement, or stillness, they reset their state before they act.
They zoom out under pressure.
When things feel overwhelming, they don’t push harder; they step back.
“Will this matter to me or the business in 6 weeks? 6 months? 6 years?”
That space prevents short-term panic from creating long-term damage.
A powerful antidote to the “always on” hustle mindset, this book offers a refreshing shift: from chasing endless progress to building unshakable inner stability.
Stulberg breaks down the habits that high performers use to stay calm, focused, and fulfilled, especially when external chaos threatens to pull them off course.
You don’t need to feel amazing to take action. You need to take action in a way that feels aligned.
If you’ve ever felt addicted to momentum, achievement, or pushing harder, this book is your reset. Check it out here.
If this week’s message struck a chord, and you're ready to go deeper, this guide was built for you.
Inside, you'll get:
✔️ A blueprint for rewiring the way you think under pressure
✔️ Tools to reframe limiting beliefs and rewrite your internal story
✔️ Research-backed strategies to build unshakeable resilience while scaling
This isn’t about toxic positivity. It’s about building a mindset that withstands pressure.
This week threw me a few curveballs, team challenges, big decisions, and one of those days where nothing goes to plan.
The old me would’ve gone straight into fix-it mode: tension, urgency, stress loop.
Now? I do something different:
Internal regulation isn’t a “nice to have” for high performers.
It’s your operating system.
If you don’t manage your state, your state will manage you.
Your brain wasn’t built for scaling a business.
It was built for survival.
We’ll unpack why your brain resists growth and how to train it to take bold, intelligent risks anyway.
We’re talking cognitive bias, discomfort tolerance, and how to stop playing small (without burning out).
To your unstoppable success,
Writer, The Success Method
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