Hello there,
Have you ever wondered why things aren’t moving faster…
Especially when you’re giving it everything you’ve got?
Friend, you're not alone.
Many founders mistakenly assume a lack of results means they’re behind.
So they work harder. Push more. Sleep less.
But what if the issue isn’t your effort?
What if you’re just underleveraged?
Not underperforming.
Not under-qualified.
Underleveraged.
Because the truth is:
You can be working at full capacity…
And still not be deploying your time, team, or tools in a way that drives real momentum.
This newsletter is for founders who are doing the work but haven't yet seen the scale.
Let’s fix that.
I’ve met hundreds of founders who are incredibly capable, but stuck.
Not because they’re lazy.
Not because they lack ideas.
But because they’re not playing to their power.
Instead of leaning into leverage, they’re doing everything the hard way.
❌ Drowning in operational tasks
❌ Stuck in the weeds of decision-making
Constantly spinning plates to keep things moving.
The hard truth is:
The founder who does everything themselves becomes the bottleneck.
What creates scale is leverage.
Your calendar might be full. But is it filled with the right things?
So, if you’ve been asking, “Why am I behind?”
It might be time to reframe the question:
Where am I underleveraged?
That’s where scale begins.
As humans, we’re wired to believe effort = outcomes.
(Thanks, school system.)
Put in more hours.
Push harder.
Try more.
But in business, that logic breaks down.
Behavioural science shows we often double down after the returns have started to shrink, a trap known as the sunk cost fallacy.
The more you’ve invested, the harder it feels to step back, even if the strategy’s broken. Your brain wants the payoff it’s been chasing, so you keep pushing.
This isn’t about work ethic.
It’s about output in the wrong place.
When your ROI flattens, don’t push harder.
Push smarter.
Are you working on the business or stuck in it?
Audit your calendar:
✔️How many hours are spent in your zone of genius?
✔️How many hours are spent on work that someone else could do better,
faster, or cheaper?
Do you trust your team, or are you silently doing double work?
Under-delegating looks like:
✔️Being the default decision-maker
✔️Redoing work instead of coaching
✔️Holding back because “they’re not ready yet”
Great leaders develop leverage, not dependency.
Are you still doing manually what should now be systemised?
Whether it’s onboarding, reporting, sales follow-ups, or comms
If it’s repeated, it should be automated or outsourced.
Remember:
If a 10-minute task happens daily, that’s over 60 hours a year.
Take 15 minutes and ask yourself:
The goal isn’t to do less, it’s to do more of what moves the needle.
Remember you’re not behind.
You’re just stuck trying to scale with solo-player energy.
Shift the question from “What else can I do?”
To “How else can I make it happen?”
That’s how founders scale.
Big decisions shouldn’t be made alone. That’s why I’ve been working on something close to my heart, my passion project, Luke Tobin AI.
Built to bridge the skills and experience gap that so many founders face, Luke Tobin AI provides you with wisdom from my seasoned experiences combined with the power of AI. Soon, you’ll have a partner to help you scale smarter, exit stronger, and make confident decisions 24/7.
Keep an eye on my socials for more information.
Most founders think growth means working harder, but this book flips that thinking on its head. Dan Sullivan and Dr. Benjamin Hardy show why multiplying your results comes from narrowing your focus, not broadening your to-do list.
If you’re feeling stretched thin, this is your blueprint for stripping away the 80% that holds you back so you can fully leverage the 20% that moves you forward.
If you’re feeling underleveraged, you don’t need more hours; you need better allocation. This toolkit distils my personal focus systems into four practical tools you can apply today:
Use it to clear the clutter, double down on what works, and make your best moves without the drain.
Most founders are drowning in “busy” work that barely moves the needle.
We’ll dig into the 80/20 of scaling, the small set of decisions and actions that drive the vast majority of your growth.
If you’ve ever felt like you’re working hard but not moving fast enough, this will show you where to focus so your next move counts double.
To your unstoppable success,
Writer, The Success Method
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