Hello there
Some days you're on fire before noon... other days, you’re a potato by 2pm.
That’s not burnout, that’s biology
Welcome to the world of chronotypes, your internal clock’s way of saying: “I told you so.”
This week, we’re ditching hustle-for-the-sake-of-it advice and getting strategic with how (and when) your brain actually wants to work
I used to think longer hours meant bigger results.
Classic founder mistake.
I’d schedule deep work during my brain’s worst window, then wonder why I felt fried by 3pm.
Turns out, I wasn’t “lazy” I was just out of sync with my own biology.
Once I learned about chronotypes, I changed everything:
Moved deep work to peak hours, shifted meetings, even swapped my workout time.
The result? Less grind. More output.
Timing isn’t fluff, it’s leverage.
A chronotype is your natural sleep-wake cycle. Think of it as your brain’s preferred shift pattern.
There are four types, based on the research of Dr. Michael Breus:
Early risers. Most productive in the morning. Tired by early evening.
Think 5am club, minus the cringe.
The majority. Best output follows the sun
9am to 5pm-ish.
Night owls.
Slow starters, peak creativity late afternoon/evening.
Light sleepers.
Tend to work best mid-morning but struggle with regular schedules.
When you work with your chronotype instead of against it, you stop wasting willpower and start tapping into your natural rhythm.
Simple Wins:
Not everyone’s brain clocks in at 9am, and that’s a good thing.
Some team members hit peak focus at 7am, others at 10pm. So instead of forcing uniform schedules, as leaders and founders, we need to optimise for outcomes.
– Help your team track their most productive times. No assumptions, just data.
– Assign tasks based on when they’re mentally sharpest: deep work in peak hours, low-energy tasks when they’re winding down.
– Empower your team to work when it makes sense for them, not just the company’s clock.
If someone’s deep work kicks in after dinner? Great.
We don’t manage hours, we manage energy.
Because results > routines.
And when people work with their biology, not against it, performance compounds.
This is the bible for chronotype clarity. Breus walks through how to align your day, from coffee to work blocks, based on your unique biological clock. It’s not woo-woo. It’s science with serious ROI.
Key Takeaway:
Success isn’t about how much you do, it’s about when you do it.
Find out your type in 90 seconds:
I send this to every founder I mentor.
Knowing your type is step one to reclaiming your time (and sanity).
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Most people work harder to feel productive.
But here’s the truth: harder doesn’t always mean smarter.
The smarter move? Work in alignment with your biology.
Chronotypes aren’t just about when you sleep, they’re a cheat code for performance.
If your brain peaks at 4pm, stop forcing a 5am routine.
Instead, design your workday like a business asset: strategically. When you play to your strengths, the results speak for themselves.
We’re diving into decision fatigue, and why Steve Jobs wore the same outfit every day. Spoiler: it’s not just about style. It’s about mental clarity and maximising your decision-making power.
To your unstoppable success,
Writer, The Success Method
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